COMING SOON

Fractional CMO services for growth-focused businesses.

Fractional CMO services

for growth-focused businesses.

The Problem:

Most leaders burn budget on campaigns that skip strategy,
ignore metrics, and build on quicksand.

Budget bleeding

Marketing spend with no clear ROI or measurable impact

Strategy scatter

Tactics without direction, campaigns without purpose

Time wasted

Months of execution on flawed assumptions

Sound familiar?

You’re not alone - but there’s a data-driven way to fix it.

The Point42 Process

Ask Better. Act Faster. Maximum Impact.

01

Interrogate

Ask Better Questions.

We start where most strategists skip: brutal clarity. Through a data-driven marketing audit, we dig deep into your business, uncovering what others miss. Point42 conducts fractional CMO–level market research across your audience, funnel, and competitors to expose the truth—no assumptions, no shortcuts.

  • Market-positioning audit

  • Voice-of-customer interviews and sentiment mining

  • Competitive gap and differentiation analysis

  • Revenue-path mapping from first touch to closed deal

02

Architect

Build the Growth Blueprint

Clarity creates direction. Using what we uncover, we craft a tailored B2B growth strategy grounded in your business model, customer journey, and market reality. This becomes your go-to-market roadmap, built to focus resources and unlock traction fast.

  • Go-to-market and campaign roadmap

  • Channel prioritisation (paid, organic, ABM, partnerships)

  • Messaging and value-proposition framework

  • Test-and-learn hypothesis matrix

Everything is delivered through our fractional CMO services, not templates or guesswork.

03

Execute

Drive Relentless Impact

Strategy without action is just expensive wallpaper. Point42 delivers hands-on marketing execution, working side-by-side with your team to launch, measure, and refine—fast. From campaign builds to boardroom-ready insights, we implement with precision and KPI-driven clarity.

  • Full-funnel campaign development and hand-off documentation

  • Performance dashboards and KPI tracking

  • Rapid A/B and multivariate testing

  • Monthly optimisation sprints with strategic reviews

This is fractional CMO implementation done right—sharp, fast, and focused on results.

Bottom Line...

This is fractional CMO implementation done right
Sharp, fast, and focused on results.

Delivering Impact

Numbers don't lie. These are the marketing results that speak for themselves.

20% increase
in sales revenue

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40% less
advertising cost

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30% subscriber growth

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Fractional CMO services

for growth-focused businesses.

The Problem

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The Point42 Blog, where we explore the world of a fractional CMO through marketing realities both start-up and growth-focused businesses face on a daily basis.

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